The First 3 Foundational Steps to Sales Success- Pt. 1
May 23, 2008
Whether you have “sales” in your title or not, it’s important to realize that EVERYBODY SELLS!™ You may sell your spouse or significant other on a vacation destination or you may sell your boss on why you deserve a promotion. If you’re self-employed, you are very aware that YOU are your most important sales representative.
The first step is: believe in your value. In your role, you provide a product or service that is of high value. You help people, solve problems or you may even advise and counsel. THAT is valuable and what you’re selling is the result or benefit people receive by benefiting from that value. What are the end results or benefits people receive from your role, product or service?
Once you understand the benefits people gain from the value you provide, then it will be easier to implement step two: fine-tune your unique selling proposition. This is your elevator pitch, but on steroids! You want to be creative, powerful and succinct, so that your listener says, “tell me more!.” By stating your USP clearly and consistently, you will look and sound confident and “salable”. What’s your USP?
The third step: Building rapport, trust and relationships with people. People buy from people they like. If you’re not naturally magnetic to people, do not worry. You’ll just have to work a little harder at becoming more approachable and building small talk. Are you approachable? Are you a good conversationalist?
In the next blog positing I’ll share the final two steps to this foundation of sales success. Let me hear your thoughts….. Until then, Happy Selling☺
By: Tiffanie Z. Lyon, MBA
Lyon Sales Institute, LLC ~ Inspiring Non-traditional Salespeople to increase their sales-confidence and grow their business by helping them better understand and appreciate he concept of “selling.” Because… EVERYBODY SELLS! ~ www.lyonsalesinstitute.com
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3 Responses to “The First 3 Foundational Steps to Sales Success- Pt. 1”
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Hi Tiffanie, you’re absolutely right! It’s so important to believe in what you’re selling! I can’t do it unless that condition is met. Bravo!
This is so true…most people don’t realize how important it is to know how to speak well about yourself and your profession. Just check out the next networking event you attend…you’ll see what a difference it makes as you talk with different people!
Tiffanie,
I think it’s even harder to market an info product. You know you believe in the product, but taking the next step can be tricky.
Good points on selling!