Are you Googleable?
May 15, 2009
Yes, Googleable IS in the dictionary-the Urban Dictionary anyway.
So, are you Googleable?
Do you want to be? Do you need to be?
I hope you answered YES to all 3 of the questions above.
In 2009, being Googleable is ESSENTIAL for all who want to lead online and succeed in business.
Professionals must be known as experts in their field.
Businesses must maintain a reputation for producing quality products and services.
Non-profits must demonstrate how they are making a difference in the cause they advocate.
Today, getting word out about ourselves or our organization is done in large part online.
Those who aren’t googleable will miss out on the opportunity to be found in the millions of searches that take place online every minute of every day all over the world.
Stop now and google your name, your company name, brand or product name. How did you do?
Do you dominate the page? If you do, then you are Googleable!
Congrats!
If you don’t dominate the page, I can help.
The answer: Develop a web presence not just a website. Scatter your personal or organizational brand around the web. Social media is one of the best ways to quickly become Googleable.
To get started with personal branding:
- Create a LinkedIn profile that reads like the resume of your dream job.
For best results, edit your profile URL from the random characters to your first and last name. - Create a personal Facebook profile and build it to represent who you are professionally.
- Create a personal Twitter profile using your first and last name.
To get started building an online business reputation:
- Have company employees create personal profiles on LinkedIn, Facebook, and Twitter
- Create a company page on Facebook that highlights your strengths
- Create a company profile on Twitter that links to your website
- Create a company page on LinkedIn
Just creating the profile, even if you aren’t actively using the accounts, can jumpstart your goal to become Googleable. There are many other ways to become Googleable, but these will get you started and move you toward page domination. I’d love to hear how you rose through the ranks to become Googleable. Be sure and post comments here about your success!
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