Building Customer Loyalty By: Tiffanie Z. Lyon
May 26, 2009
Keeping customers is more important than ever. As everybody knows, it’s a lot easier to keep and grow a customer than to go out and find a brand new one. So, here are some things you can do to build your customer relationships and their loyalty to you:
* Send your customers referrals and leads.
* Do business with your customers, when appropriate.
* Send your customers articles and information you think would be of interest to them.
* Send your customers a card thanking them for their business and on special occasion.
* Offer special discounts and incentives for customers only.
* Cross-sell other services that will benefit them.
* Host a customer appreciation event
* Profile your best customers on your website, e-zine and other venues
* Conduct a focus group, annual review and other customer-only sessions to get to know them better and get their input on new products/services.
Do you have some good ideas or tips for building customer loyalty? Please share!
Comments
Got something to say?
